What do your association's public relations and communications, education, association management, and government affairs functions have in common? Information technology.

The Internet has changed the way associations reach out to members, the media, the public, vendors, and each other. Consequently, the association's technology infrastructure, the expertise of staff, and resource management are all critical new arenas for strategic planning and development.

Although technology is intertwined into every aspect of an association's overall strategic plan, there are three reasons associations need a separate technology plan to help them navigate the rapidly changing technology landscape.

1. Stay Current
2. Hold Down Cost
3. Support the core mission

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